Skin first, makeup second 😀👋
A beauty brand inspired by real life.

It all starts with hydrated, glowy skin—above and below the neck. Each skincare product is designed to enhance skin instantly and keep it happy over time, so skin is always at its best before you even think about makeup.

You Look Good 💖

01

Glowing, dewy skin is our thing. Our skincare products are designed to instantly optimize skin’s tone, texture, and hydration levels so that it’s already at its best before you even think about makeup.

02

Makeup that moves with you.
Products that give you options, but never cover you up, turn you into someone else, or overcomplicate your routine. We want to bring you the best makeup suited for your day, your mood, your point of view. Choose your own adventure.

03

Beauty products inspired by real life.
At Glossier, we’re thoughtfully creating a highly-edited collection of pared-down essential beauty products that reflect how you get ready every day—starting with your skin, then working our way up.

Makeup & Skincare that moves with you.

When I started Into The Gloss, I wanted to make beauty as much of an element of personal style as fashion. As I interviewed hundreds of women, I became more and more aware of how flawed the traditional beauty paradigm is. It has historically been an industry based on experts telling you, the customer, what you should or shouldn’t be using on your face. —Emily Weiss, CEO

_trust us, we're you

Check out our blog Into the Gloss 🖥